Walk Safe, Drive Slow, Stay Alive – and grab a free reflector from the Village of Pemberton office
Are you a “just the facts” kind of person? Here are a few stats to make you brake, as we careen towards winter:
- 58 pedestrians are killed and 2400 injured on BC roads every year.
- The top contributing factors for drivers running into pedestrians are distraction, failure to yield the right of way and foggy, rainy or snowy weather.
Be you behind the wheel, on a bike or on foot, be aware and share the road.
Pedestrians: Look, listen and be seen. Drivers: Focus on the road. Stay off the phone. And get into a winter frame of mind: stay chill at intersections, near transit stops, and through downtown.
The Village of Pemberton has partnered with ICBC to promote its Pedestrian Safety campaign – and have free reflectors available for pick up at the Village Office.
If pictures speak to you, check out the infographic below.
Alternatively, read this fantastic column that Cindy Filipenko penned in the Question last year. It’s well worth revisiting.
Winter is here. And winter means darkness. And darkness, those hours after 4:15 p.m. and before 7:25 a.m. – which include prime commuting times – means that drivers can’t you see you walking by the side of the road. And when you can’t be seen, you can’t be safe.
It’s a rare driver in these parts who doesn’t have a story of coming upon an unexpected pedestrian walking along the highway, crossing the road where no crosswalk exists or scrambling to their feet after an unexpected fall. The story usually ends with some variation of, “And I didn’t see him until I nearly hit him.” Once in a while, but still too often, the story has a grimmer ending.
It’s time we get over the idea that slapping on a reflector or carrying a flashlight is somehow geeky. It doesn’t have to be a reflective snowflake dangling from your pocket – although that solution is already available and free – nor do you have to wield a weighty Mag-lite. There are plenty of solutions for increasing your visibility, from lightweight flashing LCD lights to hanging old CDs down the back of your jacket. So let’s make Walk Safe more than a community program; let’s make it a community mantra.