How to “Be your own brand” for real

I’ve heard it before, from the self-help self-promotion set, who say, you are your own brand. Treat yourself as the CEO. Have a Board of Directors. It never sat really well with me, because I don’t like selling things. It kind of weirds me out when we try and commodify things like air, water, kindness, human interaction. But hey, I’m old-fashioned.

When Tanya Richman messaged me this photo, I laughed. The last time I’d gone for a massage at Local Motion, I had snapped a photo of the blackboard behind the desk too. Of course I did.

The first quote has been my guiding mantra for the Wellness A,manac.

When “is” is replaced by “we”, even illness becomes wellness.

It’s the second quote T and I were enjoying, though, as she’d just shared her post about what drove her, as a therapist, and a person, what it was that she wanted people to feel, when they interacted with her..

Tanya's values

Your smile is your logo, your personality is your business card, how you leave others feeling after an experience with you becomes your trademark.

Try Tanya’s exercise. It’s a fun one. Start at the centre – how do you want people to feel, after interacting with you. And then, take a moment to think about all the people in your life who make you feel that way. As for the people who really don’t make you feel that way, you know what to do.


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