There’s a reason Joffre Lake is one of the most photographed places in the area… but you might not have seen this perspective on it

Thanks to Ruben Guibert for the reminder to look close by, as well as up high, when seeking inspiration. Joffre Lake – one of Pemberton’s perennially favourite day-trips – captured here, by our photo correspondent. Take that, Destination BC! (Or should I say, take note.)